Terms of contract

Marketing register of Helen Ltd


Helen Ltd
Postal address: 00090 Helen, Finland
Tel: +358 9 6171
Business ID 2630573-4

Name of register

Marketing register of Helen Ltd and temporary marketing rgister of Helen Ltd.

Reasons for keeping the register

Section 19 of the Personal Data Act.

Purpose of using the register

Personal data is used in direct advertising, distance selling, email marketing or other direct marketing, text message surveys or other customer surveys or in other comparable measures by Helen Ltd in accordance with section 19 of the Personal Data Act.

Direct marketing and distance selling partners acting on the assignment of Helen Ltd are entitled to process the information in the marketing register of Helen Ltd in accordance with section 8, sub-section 1, paragraph 7 of the Personal Data Act.

Data content of the register

The following information is gathered in the register: name age or year of birth sex mother tongue telephone numbers email address and other addressing information direct marketing consents and opt-outs notified by the customer and one identity attribute concerning the data subject information related to customer categorisation.

Regular information sources

Personal data is gathered from the data subjects themselves, e.g. when they take part in Helen Ltd’s competitions, events or prize draws and other comparable interactions. Personal data may also be gathered and updated from the customer register of Helen Ltd, the Population Information System, the register of Suomen Asiakastieto, the telephone directory registers of telephone companies, the opt-out register maintained by the Finnish Direct Marketing Association, other authorities and enterprises providing personal data services anf from generally accessible internet sources.

Regular disclosure of data and transfer of data to outside the EU or the European Economic Area

Information in the marketing register of Helen Ltd is not disclosed to outsiders. Information may be disclosed to partners, subsidiaries, service providers or subcontractors of Helen Ltd in accordance with the intended use of the register. Information may be disclosed to the authorities in an appropriate manner in compliance with the legislation in force. Some of the servers used in the administration of customer data may be located outside the EU or the European Economic Area.

Principles of protecting the register

The information in the marketing register is gathered into databases that are protected with firewalls and passwords and by other technical means. Access to the information is granted only to persons employed by Helen Ltd or to actors authorised by it and who require the information in their duties. Helen Ltd requires that its employees and partners are committed to the confidentiality of customer data. They shall use usernames and passwords.

Right of inspection, prohibition and rectification

By virtue of section 26 of the Personal Data Act, data subjects have a right to inspect the data concerning themselves and to demand that any incorrect data is rectified in the register. Data subjects also have a right to prohibit Helen Ltd from using the data concerning themselves for purposes of direct advertising, distance selling and other direct marketing, or for market research or opinion polling.

Requests for inspection and rectification and the notification of using the right of prohibition must be drawn up in writing, signed and sent by post to Helen Ltd, Asiakaspalvelu, Kampinkuja 2, 00090 Helen, Finland, or by email to asiakaspalvelu@helen.fi.

16 February 2017