A cookie is a text file saved by the user’s browser, and the unique identifier in the cookie gives us information about browsers that have visited our website. The user is not identified on the basis of cookies alone, and we do not combine the tracking data of services with other information (e.g. customer information). Further information about cookies is available, e.g. on the BBC website (in English) or on Wikipedia.
Analysis and reporting of the use of the website
We utilise web analytics mainly to monitor the number of visitors in different parts of the website.
Targeting of advertising
We monitor the functioning of advertising in other digital media, e.g. in search engines, based on the behaviour of users who have accessed our website through these media. We can also use targeted advertising with visitors to our website elsewhere than on our own website.
Improving the user experience and customer service
We utilise a service that can be used for providing an opportunity to real-time customer service on the basis of the website use, e.g. in connection with drawing up a contract.