Strategy

As the world changes around us, we want to do more than simply change with it: we want to anticipate the changes and lead the transformation of the energy sector as a trailblazer of the green transition. Our strategic choice is green flexibility.

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The core aspects of our strategy are the green transition, flexibility and profitability. Profitable business enables significant investments in green transition projects, which we implement by increasing the flexibility of the energy system.

We have set a target of making our energy production carbon neutral by 2030. Additionally, we plan to phase out combustion-based energy production by 2040. We respond to increasing electricity price fluctuations with superior flexibility. New business models based on flexibility deliver significant benefits to our customers and protect our profitability. Clarifying our service offering and optimising our energy system enables us to strengthen our financial performance.

Here's how our strategy progressed in 2023

We updated our strategy and continued to make significant investments in a sustainable energy system. We decommissioned the Hanasaari power plant that served the residents of Helsinki for nearly 50 years, which resulted in a historic reduction in our emissions. We developed our digital services and introduced services that support our customers’ smart energy usage.

Download the Annual Review 2023 (PDF)