Direct marketing practices
We want our marketing to be as relevant as possible for our present and future customers.
Direct marketing at Helen
Direct marketing aims to target interesting offers to potential or current customers, contacting them by email, letter or phone.
Direct marketing is an important means of reaching potential customers, as well as informing our present customers of our new offers and services. By increasing our clientele, we ensure the future competitiveness of our products and services. At the same time, our customers are effortlessly informed of new offers and services.
A few times a year. Therefore, our direct marketing will not cause an avalanche of messages.
Our direct marketing comprises contact by email, letter and phone.
Under the EU General Data Protection Regulation coming into force in May 2018, electronic direct marketing is subject to the customer's specific permission. While requesting permission for direct marketing, we are updating our customers' details in order to improve our contact with them in matters relating to their client accounts, as well as to inform them of new products and services.
Direct marketing is used to reach new customers and to market new products and services to present customers. Customer communications aim to service existing customer relations. Examples of customer communications are the Helen magazine, newsletters ordered by the customer, or a renewal offer of a fixed-term contract.