Sohvi Salmelin appointed Helen's Marketing and Communications Director
Sohvi Salmelin appointed Helen's Marketing and Communications Director
Helen has appointed Sohvi Salmelin, M.Sc. (Econ. and Bus. Admin.), as its Marketing and Communications Director and member of the extended management team. In her post, she is responsible for managing Helen's marketing, communications and customer experience.
Sohvi Salmelin has a solid background in brand development, as she came to Helen from the post of Head of Brand Marketing at Tallink Silja. Prior to this, Salmelin was Marketing Manager at Kone.
"The radical changes currently taking place make the energy sector really interesting. It is a privilege to be involved in the change in one of the largest energy companies in Finland. Helen has plenty of scope for communications, as climate and energy issues touch the daily lives of all Finnish people."
Helen is the energy sector forerunner in new energy services and related solutions. One of Helen's goals is market development through branding, customer experience and interest group work.
"Helen has a well-known and award-winning brand. In the future, we will continue to step up our focus on customer experience and build up our brand that way," Salmelin says.
