Helen’s national energy survey: Fixed-price electricity contract is currently Finns’ top choice
Half of Finns would currently choose a fixed-price electricity contract. Price volatility and the need for predictability are increasingly shaping consumers’ electricity contract choices.
According to Helen’s latest national Energy Survey, 50% of Finns would currently choose a fixed-price electricity contract. Spot-price electricity would be chosen by 30% of respondents, and 10% would opt for a combination of fixed-price and spot-price electricity. Fixed-price contracts are most popular among 40–49-year-olds (57%), while spot-price electricity is more popular in the youngest age groups. Among men, 36% would choose spot-price electricity, compared with 25% of women.
Finns would also be most likely to recommend a fixed-price electricity contract to their neighbour (41%). Spot-price electricity would be recommended by 21% of respondents, and 12% would recommend a hybrid contract. However, one in four respondents could not recommend any contract type, reflecting perceived uncertainty in the electricity contract market.
– The popularity of fixed-price contracts is understandable, as they provide certainty in an otherwise uncertain economic situation, and not everyone necessarily has the desire or ability to adjust their consumption, which making the most of spot-price electricity requires, says Helen’s Director responsible for consumer customers, Eliisa Puska.
In open-ended responses, fixed-price electricity contracts are primarily justified by predictability, peace of mind and financial security. By contrast, supporters of spot-price electricity emphasise their ability to influence consumption and its long-term affordability.
About Helen’s national Energy Survey:
The data were collected by Verian through an online panel survey in March 2026. A total of 1,010 people responded, and the results represent the adult population of mainland Finland (margin of error ±3.1 percentage points).