Cookies
We use cookies and other comparable technologies for analysing the use of the website and the Oma Helen mobile application, improving user experience, personalising the contents and advertising, providing social media features, and for other uses referred to below.
Information about cookies
A cookie is a small text file that is stored on the user's terminal device when using a website. In the Oma Helen mobile application, device and advertising identifiers as well as software frameworks (SDKs) embedded in the application, which function in a manner comparable to cookies, are used for the same purpose. For the sake of clarity, in this cookie policy we use the term "cookie" as an umbrella term for both traditional cookies used on our website and cookie-comparable technologies used in the Oma Helen mobile application. Where a given cookie or technology applies only to one of the platforms, we will indicate this clearly in connection with each row of the cookie list.
The unique identifier in the cookie provides us with information about users who have visited our website and application. The cookie does not contain your name, but combined with other data it may enable identification. We also share information about the way you use our website and/or application with our social media, advertising and analytics partners.
Purposes of use and the services we use
Analysis and reporting of the use of the services
We use cookies mainly to track the number of visitors to our website and the Oma Helen mobile application. For analysing the website and application and for comparing different page versions and features, we utilise, e.g. the following services:
- Piwik
- Split.io
- Optimizely (formerly Episerver)
- Hotjar
- Sentry.io
Targeted advertising
We monitor the impact of advertising in other digital media, e.g. in search engines, based on what users who have accessed our website via the search engine do on our webpages. We also use cookies on third-party websites and/or platforms to provide targeted advertising to users who have accepted targeting cookies, for example on the following websites and/or platforms:
- Doubleclick
- Meta (Facebook & Instagram)
- X (formerly Twitter)
- Google Ads
- YouTube
- Snapchat
- ChatGPT
These third parties disclose their own cookies and the management thereof in their own privacy policies: Google Privacy & Terms, LinkedIn Privacy Policy, Microsoft Privacy Statement, Meta Privacy Policy, and X/Twitter Privacy Policy.
Improving user experience and customer service
We utilise services that can be used for providing an opportunity for real-time customer service on the basis of the website use, e.g. when concluding a contract. We use, e.g. the following services for improving user experience and customer service:
- Giosg lead call
- Lekane
- Optimizely (formerly Episerver)
- Cognity.AI
- Involve.me
Cookie duration
We mainly use persistent cookies that are stored on the browser; these are valid from one day to a few months. For the purpose of certain functionalities, we also use session cookies that expire when the user closes the browser.
Cookie settings and cookie management
By law, we can place on your terminal device cookies that are strictly necessary for the operation of the website or the Oma Helen mobile application. We need your consent for using other than strictly necessary cookies. If you have given your consent to use other than strictly necessary cookies, you can withdraw your consent at any time and block the cookies in your browser settings.
On the website, you can manage cookies via your browser settings or via the Cookie settings button below. In the Oma Helen mobile application, you can manage the use of performance cookies in the Privacy settings section of the application by selecting "Edit options".
As a result of blocking the cookies, some of the content of our website may not work properly.
Changes to the cookie policy
Helen reserves the right to update this cookie policy at any time. If the change has an impact on the use of cookies on Helen’s website, we will request cookie consent again for using the cookies.