We use services that utilise cookies and JavaScript for analysing website traffic, improving user experience, personalising the contents and advertising, providing social media features, and for other uses referred to in the following.

Information about cookies

A cookie is a small text file that is stored on the user’s terminal device when using a website. The unique identifier in the cookie provides us with information about visitors to our website. The user cannot be identified on the basis of cookies alone, and we do not match the tracking data of services with other information (e.g. customer data). We also share information about the way you use our website with our social media, advertising and analytics partners.

Purposes of use and the services we use

Analysis and reporting of the use of the website

We use cookies mainly to track the number of visitors to our website. In website analysis and A/B testing, we utilise, e.g. the following services:

  • Piwik
  • Optimizely (formerly Episerver)

Targeted advertising

We monitor the impact of advertising in other digital media, e.g. in search engines, based on what users who have accessed our website via the search engine does on our webpages. We can also use targeted advertising for visitors to our website elsewhere than on our own website, for example, on the following websites:

  • Doubleclick
  • Facebook
  • Twitter
  • LinkedIn
  • Google Ads
  • YouTube

Improving user experience and customer service

We utilise services that can be used for providing an opportunity for real-time customer service on the basis of the website use, e.g. when concluding a contract. We use, e.g. the following services for improving user experience and customer service:

  • Giosg lead call
  • Lekane
  • Optimizely (formerly Episerver)

Cookie duration

We mainly use persistent cookies that are stored on the browser; these are valid from one day to a few months. For the purpose of certain functionalities, we also use session cookies that expire when the user closes the browser.

Cookie settings and cookie management

By law, we can place on your terminal device cookies that are strictly necessary for the operation of the website. We need your consent for using other than strictly necessary cookies. If you have given permission to use other than strictly necessary cookies, you can withdraw your consent at any time and block the cookies in your browser settings. As a result of blocking the cookies, some of the content of our website may not work properly.

Cookie settings


Changes to the cookie policy

Helen reserves the right to update this cookie policy at any time. If the change has an impact on the use of cookies on Helen’s website, we will request cookie consent again for using the cookies.

Further information

For further information about the use of cookies, please contact us by email at